about me
I'VE WORKED IN ALL AREAS OF THE ENTERTAINMENT AND ADVERTISING INDUSTRY.
I started young and got my foot in the door in feature film production, then commercial photography and copywriting. I became a marketing and experiential lead in my twenties, owned a mainstream culture blog and even directed some award-winning music videos before moving into creative leadership with hybrid art + copy skills and a chonky black book.
As a creative leader, I've led campaigns, activations and live experiences for Samsung, Lexus, Snickers, Wrigley's Extra, Twix, Sony, Chiquita, E45, Opel, Reckitts, Hyundai, Kia and Louis Vuitton. I've also designed motion entertainment, brand partnerships and sponsorships for Lexus, Sky Sports, ATP, LTA, Samsung, National Geographic, Snickers, Hyundai, Monocle Magazine and Milan Design Week and won some metal for it.
Blending creative ideas with tech is my favourite niche and I develop apps in my own time. As a result, I was a first adopter of AI in creative excellence, creating first of their kind apps for Wrigleys Extra and Coca Cola brand, Oasis. I set up a small Innovation R&D team at T&P in 2023, which is bigger than me now and includes AI, AR/VR/XR, Product Design, IP and app development. I love entrepreneurial creativity and believe we all have a few business ideas in our books that are worth developing.
As a Group Head, I have experience building teams from the ground up. This includes a 50 person bespoke team for the Opel Vauxhall account at McCann Worldwide and I currently lead internal creative, design and production teams on Lexus EMEA, Mars Wrigley and Coca Cola at T&P.
Partnering with global clients, offering a clear vision and building agile teams fulfils me in a slightly nerdy way. I've led 100+ global pitches and contributed £600m in retained agency growth.
I enjoy finding the right talent and coaching, mentoring and taking them to the next level. I founded M&kers at T&P, which encompasses Creative, Innovation, Production and Design departments and serves up events and internal training, including social trends, creative hacks, director and photographer talks and a film club.
I look forward to working with you. FD
the work
Contact
LET'S CHAT
Frances Draskau
Creative Leadership
Email: fran@francesdraskau.com
Mobile: +44 78 97 24 88 99
Campaigns
CREATIVE DIRECTION
COCA COLA, OASIS, 2025
Oasis Lunchbreak Reward Scream
Tired of being a grown up all morning? Start your lunchbreak with a little outburst and treat yourself to a juicy reward. The Oasis lunchbreak reward scheme - the reward scheme that rewards screams. Featuring a Venting Machine, Snapchat interactive DOOH, social filters and influencer campaign, Coca Cola App reward scheme and social films which all convert screams into currency.
SNICKERS, BRAND CAMPAIGN, 2025
You're Not You When You're Hungry
The legendary celebrity transformation ads are coming back, and we sold them in. Launching across Europe this summer. Look out for films, activations and experiential on every platform very soon.
SNICKERS, WOMEN'S EURO PARTNERSHIP, 2025
Off Your Game Women's Football Campaign, Influencer and Digital Activations featuring Aitana Bonmati.
SNICKERS, FOOTBALL X GAMING PARTNERSHIPS, 2025
Off Your Game Social Films, Influencer and Digital Activations featuring Bukayo Saka and Angry Ginge.
TWIX, 2024-25
Twixmas Time
Lyrics, Track and Music Video Direction for Twixmas Time featuring D Double E and Nella Rose for Two Is More Than One platform.
WRIGLEY'S, EXTRA LECTURE LOUNGE, 2024
Extra Lecture Lounge
A groundbreaking AI tool for web and mobile that beat matches uni lectures and spoken word to lo-fi music to support neurodiverse learners to stay in uni and absorb information better. Patented technology blending 5 kinds of AI audio and visual technology.
SNICKERS, PECAN LAUNCH CAMPAIGN, 2024
Turn Ahhh! Into Pecahhhn
ATL, Snap and Digital launch of the new Snickers Pecan flavour across the US.
LIFE SAVERS, BRAND CAMPAIGN, 2024
Up The Wow
USA Social, Snap, TikTok and OLV Brand Campaign with activations and influencer partnerships for Mars Life Savers Gummies.
LEXUS TENNIS PARTNERSHIPS, 2024
Rise To It
Creating and launching multiple global tennis and entertainment partnerships for Lexus with Sky Sports, ATP, WTA and LTA
Launch Film and Idents, Social Toolkit and D/OOH.
CHIQUITA, BRAND CAMPAIGN, 2023
Chiquita O'Clock
Pitch win resulting in a global sustainable recipes QR code campaign printed on 50m stickers per week, transforming the humble banana sticker into permanent in-house advertising.
KARO PHARMA, PITCH WIN, 2023
Pitch win with my ME45 creative for E45 going on to become the multi-award winning brand platform and C4 diversity winner.
LEXUS EUROPE 2022-2023
LI, FLy Lexus, Live Experiences, Influencer and Social campaigns
LBX Launch ATL, Influencer, Live Experiences
UX Energy That Drives You On, ATL, Social, Influencer
RX Stay Ahead, ATL, Social, NFT, Influencer, Interactive and Live Experience
MALTESERS, GOLD LAUNCH, 2022
Silence Is Golden AUS
ATL launch campaign for the newest gold chocolate Malteser across Australia.
OPEL 2019-2021
Zafira Life, LCV x 2, Corsa-e, Mokka, Grandland, Brand Equity, New Brand & Visual Identity, Jürgen Klopp
Global ATL campaigns inc. pre-launch, launch, events, social, partnerships, sponsorships, TVC, digital, CRM and dealership comms.
Also included a two year new brand identity platform that is still in use and multiple digital activations and product launches during Covid-19.
CREATIVE
MAZDA, LIVE EXPERIENCES, EU 2019
Digital & Social Activations and Live Experiences MX5
Immersive Modular Space & Design for Live Events + 156 Dealerships
HYUNDAI, LIVE EXPERIENCES, EU 2019
Hyundai X Milan Design Week partnership
Hyundai X Monocle Magazine partnership
Won the German Brand award for the experiences I created for each partnership, which featured artist designed pavilions and interactive sculptures, live artist podcasts and debates, merchandise, and tech cafes at MDW and Monocle Cafe.
KIA, BRAND PLATFORM, EU 2019
Created the new EV brand platform, Imagine, and did all the creative on experiential and partnerships for 2019.
SO SHE TRAVELLED, 2016-2019
Female travel and culture blog and IG account with 35k organic followers created by me.
NATIONAL GEOGRAPHIC, PARTNERSHIPS, 2018
@InsideNatGeo
Concept and initial execution of this new channel by me. Included training Nat Geo photographers on location in Svalbard and Greenland to create behind the scenes content for Instagram on every expedition. At the time I ran a travel account and blog called @soshetravelled with 30,000 organic followers based solely on mobile travel content.
SAMSUNG X NATGEO PARTNERSHIP, 2018
Brand Partnership & IG Stories
Concepted the social content for the launch of the Nat Geo x Samsung brand partnership to ensure it reached both audiences with maximum impact.
SAMSUNG, UK, 2017
Brand Activations and Influencer Campaigns for Samsung Note 4 and 5
Shot a load of my cool(er than me) East London mates for the influencer-first launch of the Samsung Note 4 and 5, giving Samsung a much needed connection to youth culture that felt and looked fresh and authentic by picking locations connected to the talent eg. recording studios, bedrooms, barges etc.
BENETTON, UK, 2017
360° Women Empowerment Program
LOUIS VUITTON, 2016
Live Event - Resort Collection Palm Springs
Brief: Ziggy Stardust landed in Palm Springs. Lots of fun building a narrative around the event, casting alien-ish performance models to interact with guests and occupy Bob Hope's futuristic former home as if they lived there. Highlight was seeing the make-up looks brought to life by Pat McGrath.
PRODUCTION
SKODA UK
Make Your Own Kind Of Music - ATL + Live Event - 2018
TOYOTA UK
Go Your Own Way - Print & Social Media - 2018
GUINNESS GLOBAL
John Hammond: Intolerant Champion - TV & Billboard - 2017
Friends - Print, Online & Social Media - 2017
PRIMARK
#MyGeneration - In-Store, Print & Billboard - 2017
MOLTON BROWN
Christmas & Summer - TV, Print, Online & LME - 2016
T-MOBILE GLOBAL
Data Stash - TV, Print, Retail, Billboard, SoMe & Online - 2015 - 2016
DIAGEO
Assorted Print & Online Campaigns - 2015 - 2016
SONY PLAYSTATION
UEFA & Singstar - Billboard, Print & Online - 2014 - 2016
STAND ALONE CAMPAIGNS OR CAMPAIGNS I PHOTOGRAPHED:
AIRBNB, BAILEYS, BLUE INC., BLU, CANCER RESEARCH UK, CLARKS, DOVE, EASYJET, EUROSTAR, FLYING FISH, HTC, JAMESONS, JD SPORTS, JIGSAW, JOHNNIE WALKER, KADO, LITTLEWOODS, LOREAL, NHS, PUMA, RNIB, VERTU, VITAMIN WATER, VIRGIN ACTIVE, VISA.
APA Show - Executive Jury
The Drum Awards - Executive Jury x 2
Gerety Awards - Executive Jury
Caples Awards - Executive Jury